This is the Rollerblade “tag” we had to do for Joe’s class. Basically the idea was to take something we’d done in Andrew’s class and use it in this brochure type tag to promote these new inline skates. Most people were doing thing with paint for a background and stuff like that. I tried painting some backgrounds for this thing but nothing was really helping it along.
I thought about what project’s I’d done in Andrew’s class and decided I could use some elements from the skate deck assignment to make a pretty cool tag. I kept the big DNA strand looking thing; I just added another loop and used that as a kind of background to connect the different frames of the tag.
Front the state deck I really liked the molecular structure I had done and thought it’d be kool to emphasize that as a main part of this design. I went and made some bigger and thicker polygons which were going to serve as the picture frames for the inline skates; and I also threw the original in behind these with a warp transform on it. I used the same red and yellow texture I had in the skate deck for the outlines and I also put it over the Salomon logo. This turned out better than with the deck because there were thicker objects and you could see more of the texture come through this time.
The other thing I did was use the unique frame colour from each inline skate and made a monochrome version of the same texture for the name of the skate and the acronym next to each. This worked out well too because it made each skate stand out on it’s own much better than with the same colour texture over everything.
I use the same unique textures on the flip side of the tag for the skate headers and then just pulled a colour from each to pick a font colour for the details. Then I just brought in a few more polygons from the front, transformed the sizes and used them as frames for wheels and safety gear Salomon also offered. I use the same space / nebula background for the whole thing and after i folded it accordian-style that was about all.
I like how the design works overall cuz it gives a futuristic feel to everything which is good when promoting new gear and technologies developed for almost any product line. It makes everything seem hi-tech and engineered.
I thought about what project’s I’d done in Andrew’s class and decided I could use some elements from the skate deck assignment to make a pretty cool tag. I kept the big DNA strand looking thing; I just added another loop and used that as a kind of background to connect the different frames of the tag.
Front the state deck I really liked the molecular structure I had done and thought it’d be kool to emphasize that as a main part of this design. I went and made some bigger and thicker polygons which were going to serve as the picture frames for the inline skates; and I also threw the original in behind these with a warp transform on it. I used the same red and yellow texture I had in the skate deck for the outlines and I also put it over the Salomon logo. This turned out better than with the deck because there were thicker objects and you could see more of the texture come through this time.
The other thing I did was use the unique frame colour from each inline skate and made a monochrome version of the same texture for the name of the skate and the acronym next to each. This worked out well too because it made each skate stand out on it’s own much better than with the same colour texture over everything.
I use the same unique textures on the flip side of the tag for the skate headers and then just pulled a colour from each to pick a font colour for the details. Then I just brought in a few more polygons from the front, transformed the sizes and used them as frames for wheels and safety gear Salomon also offered. I use the same space / nebula background for the whole thing and after i folded it accordian-style that was about all.
I like how the design works overall cuz it gives a futuristic feel to everything which is good when promoting new gear and technologies developed for almost any product line. It makes everything seem hi-tech and engineered.
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